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GM Region Retail Car Sales – NPAC

The Hertz Corporation

This is a Full-time position in Fresno, CA posted January 22, 2021.

General Responsibilities

The Regional GM of Retail Car Sales is responsible for driving increased profitability and positive EVA in all channels of fleet remarketing within his/her respective region. The incumbent will create and lead vehicle disposal efforts aimed at achieving maximized revenue, positive EVA, minimized cost and turnaround time. This role will provide leadership, vision, and strategic focus on all fleet remarketing initiatives for the region.


  • Oversee the regional retail car sales operation, including evaluation of profitability, oversight of advertising, financing, product selection and legal compliance initiatives.

  • Lead the direct to consumer sales channels for the region. Develop key strategies aimed at improving competitive position in the marketplace and supporting continued expansion. Drive internal and external cross-marketing opportunities to drive brand awareness and increase customer perception of value.

  • Analyze historical remarketing data as well as current and future trends to develop comprehensive remarketing plans. Use industry benchmarking to evaluate internal performance and set future objectives.

  • Provide leadership and guidance to drive technical enhancements to the customer user interface and internal portal.

  • Evaluate current practices of vehicle disposal methods and make recommendations to the Director of Retail Car Sales in line with the overall organization strategy. Strive for continual improvement in revenue generation, cost reduction and positive EVA.

  • Develop regional pricing processes for all disposal channels to maximize revenue generation and minimize holding cost.

  • Maintain and build relationships with current partnerships in the industry. Seek additional industry partners that would deliver results consistent with the division remarketing strategy.

  • Measure performance through product scorecard/dashboard for key performance metrics such as vehicles sold, revenue generation, EVA, turnaround time and customer satisfaction.

  • Drive process excellence in the vehicle remarketing area to ensure a consistent approach with division initiatives that delivers desirable results. Constantly champion productivity improvements via employee involvement using HIP and Lean/Six Sigma techniques.

  • Responsible for building, managing, and developing talent effectively to support a performance culture within the region.

Essential Requirements

Educational Background:

4 year college degree in business/finance/economics preferred

Professional Experience:

Ten plus years auto remarketing experience in an auto dealership or third party consortium environment, primarily at a leadership level. Recognition in the remarketing industry with other remarketers and OEMs for expertise and delivery successful and profitable results.


Retail and Wholesale automotive market


Effective leadership and financial acumen

Strong problem solving skills

Strong communication and presentation skills

Effectively interact with all levels of the organization from Senior leadership to local operations.

o Hertz is a Drug-Free Workplace. All employment is contingent on successful completion of drug and background screening.

o Hertz is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, marital status or domestic partnership status, disability, protected veteran status or military status, genetic information, or any other category protected under applicable law. Hertz is committed to taking affirmative steps to promote the employment and advancement of minorities, women, persons with disabilities and protected veterans.